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Holby City woman
Holby City woman (HCW) was a voter demographic which was identified by Conservative Party strategists in the United Kingdom as a key group of voters of the Conservative Party in the 2010 General Election. The term is taken from the fictional BBC hospital drama ''Holby City'', which is set in South West England. The character of Faye Morton (played by actress Patsy Kensit) has been described as an example of a typical "Holby City woman".〔
== Characteristics ==
The "Holby City woman" is a female voter in her 30s or 40s, employed in a clinical or clerical position or some other public sector job. She is a swing voter in General Elections. Key issues for such a voter are education, the state of the National Health Service, care for the elderly and childcare. A "Holby City woman" has voted for the Labour Party in previous elections but her identification with the Labour Party is not strong.〔 Such a voter is likely to be in charge of family finances and is therefore accepting of public sector cuts during a recession. Tory strategists believe that the Damian McBride controversy and the alleged "macho" culture surrounding the Prime Minister will turn such voters against the Labour Party.〔 Occupations for HCW include nurses, administrators and teachers.〔 "Holby City Women" earn less than £30,000 per annum.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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